Digital Marketing Aspects of Musclefood Essay Example | Topics and Well Written Essays - 3000 words

Digital Marketing Aspects of Musclefood - Essay Example However, getting engaged in digital marketing techniques includes factors related with the technological compatibility of the firm and the ability of the digital platform to fulfil the organizational as well as consumer needs. This report will focus on designing the digital marketing aspects of Musclefood for improving their marketing techniques. The existing website of Musclefood has been designed by focusing only on the product and service base of the company meanwhile elements such as company information, sustainability policies, business partners, etc has been highlighted in blind spots. The company has a policy of visual content which can be seen by the limited words used for describing the content and navigation of the webpage. It was also evaluated that some subjects such as the customer feedback and deals sections are taking too much space. Although the website included interactivity but it was limited to only few portions such as the primary promotional belt of the webpage. In addition, multiple tabs have been given for highlighting various product segments, which has clamped the webpage. The praiseworthy aspect of the existing web page is the navigational system. All the tabs have automated dropdown boxes, which can easily help the customers in understanding the structure of the webpage. The above given diagram highlights the changes made in the website of Musclefood for improving the visualisation, interaction and navigation system of the website. The structure of the website has been altered in order to include more elements regarding the product and service structure of the company. It was noted that Musclefood tries to enhance their customer offerings by engaging in related diversification of their service and product base. Â   Â  

Food Fortification with Vitamins and Minerals Essay

Food Fortification with Vitamins and Minerals - Essay Example Vitamins help fortify the body's walls against the attacks from viruses, bacteria and other health dangers. In terms of minerals, the body needs a the minimum of 200mg daily reference daily intake(RDI) of Calcium (He), Magnesium and Potassium. And, the body also needs other trace elements of less than 200mg daily reference daily intake of copper, zinc and iron (Francis). Vitamin D is a very popular and much needed vitamin. The following paragraphs explains the history, progress and the current situation of vitamins that have been included to fortify food products like milk and others. It had been discovered that the human body needs minimum daily requirements of both vitamins and minerals. The more popular vitamins that have been fortified in food are A, B -complex, D, E, and C. Vitamins increase the body's defense mechanism against the onslaught of beriberi, anemia and scurvy and other vitamin deficiency diseases (Fennema). Vitamins are substances that are needed by the body to maintain normal body metabolism, regulation of cell function, growth and development (Mitchell). And, vitamins are classified as organic elements which means that they have carbon components in them. Also, vitamins are the catalysts of the human body. Clearly, the human body cannot produce its own vitamins and must get them from organic substances found in plants and animals. Today, we can swallow vitamins that have been processed and sold in drugstores. Vitamins help in the fast and high quality formation of human bones and tissues. Vitamins also increase the energy and vitality of a person. Further, Vitamins help fix nutritional deficiencies. Unfortunately, it is believed that vitamins do not reverse cancer and other diseases. Vitamins are more effective in the preventive and not curative means. Currently, studies are continuing on the different aspects of vitamins and minerals. Vitamin AVitamin A can be found in large amounts in carrots. This vitamin is also known as beta carotene. Vitamin A is a fat soluble and is needed by the body to combat against night blindness, corneal drying or xerosis, corneal degeneration, triangular eye spots, impaired immunity and hypokeratosis and the softening of the eyes' cornea (Goldstein, M., Goldstein, M., ). Also, Crude palm oil is the world's richest source of beta carotene or Vitamin A. Lastly, Vitamin aids in the body's anti oxidation process to slow the effects of a person's growing old process. Vitamins can be found fortifying such foods as margarine, sugar, fats and oils, milk, spice mix and instant noodles. Adversely, foods fortified with Vitamin A cause the vitamin to disintegrate if the food's moisture content overshoots the dangerous seven percent mark. Also, reheating the food reduces the Vitamin A in the food. Furthermore, Vitamin A fortifies milk and dairy products like cheese and margarine as well as food ce reals in some developing countries. The standard fortification of Vitamin A in food is six mg beta carotene for every one mg of retinol. Vitamin fortification in sugar had been a success in Guatemala (Bauernfeind, J., Arroyave, G.,). For, Monodosium Glutamate was discovered to be good connecting link to Vitamin A in the Philippines (Solon et al.,) and Indonesia. Furthermore, Also, Vitamin fortifica